By George!

This summer we've decided to launch our own unique scent called By George!

Featuring a symphony of the nation’s most evocative smells, By George! is an eminently wearable fragrance. The heart of the fragrance takes a journey through an English seaside garden with salty sea air notes mingling with damp earth, garden mint, carrots and beetroots and freshly cut grass!

Experience some more Scents of England...

Cucumber Sandwiches
A combination of soft white bread, butter and cucumber reminiscent of the aroma of an afternoon tea. Take Afternoon Tea for Two at the Marriott London 
 
Victoria Sponge
A sponge cake scent with subtle lemon, smooth buttercream and sugary notes, the perfect partner to an English picnic. Perfect picnic spots in England 
 
English Lawn
The ubiquitous summer accord of fresh cut grass evoking scents of country walks, croquet spots and country gardens. Explore England's country gardens

English Seaside Pier
A sun warmed rock pool full of sea water, sand and seaweed. Find a seaside pier near you
 
English Summer Festival
A warm smoky woods fragrance reminiscent of summer evening campfires at summer festivals. Our top festival picks 
 
Cricket Ball
Subtle warm notes of leather and sun warmed woods are enveloped by soft clean musks reminiscent of clean hands enveloping a new cricket ball. Find a county cricket match

Win a bottle of By George!
We have a limited number of bottles of this uniquely English perfume to give away... ENTER NOW