P

op-up. The phrase is everywhere at the moment, from pop-up tea parties to pop-up exhibitions, and now everyone’s talking about pop-up hotels, and rightly so.

The pop-up hotel is a genius idea to make the most of unconventional spaces, whether it’s for a scone-scoffing catch-up session with friends or for luxury accommodation slap-bang in the middle of events like the Henley Royal Regatta and Glastonbury Festival.

And that’s what this small but highly-ambitious family-owned company is going to do. The Pop-up Hotel people are experts in creating temporary accommodation for those who want something a little extra special in the great outdoors.

This year, The Pop-up Hotel brings its sumptuous bell tents – decked out with all the luxuries you’d find in a boutique hotel yet tucked neatly under a tall stretch of canvas – to Henley Royal Regatta in South Oxfordshire.

The tents are nestled in an exclusive camp on the banks of the River Thames at the heart of this prestigious sporting event, meaning you’ll have unbeatable views of the starting line and the Adonis-like crews warming up, from the comfort of your own tented room.

In between cheering on one of 200 races, you can make use of the swish on-site restaurant and bar perched on the waterfront and tuck into the sumptuous inclusive breakfast. And if you need help with anything or want to order nibbles and drinks to your tent, the on-site staff (they even have a pop-up reception area!) will be happy to help.