The national tourist boards of England, Northern Ireland, Scotland and Wales each conduct an annual Survey of Visits to Visitor Attractions. Up until 2002 VisitBritain (and its predecessors the English Tourism Council/English Tourist Board) produced two UK reports based on the amalgamated results of these surveys. Since 2003 separate reports for each country have been produced only. VisitBritain is therefore now only responsible for conducting the England Survey.
Please be aware that the Visits to Visitor Attractions Survey is a self completion survey. There is no obligation for any visitor attraction to supply data and VisitBritain does not verify data provided by an attraction beyond a basic 'sense check'. In addition, visitor attractions have the option of taking part in the survey anonymously, meaning not all visitor attractions that participate in the survey are named in the report or included in ranked lists of attractions.
Visitor Attractions Survey 2008
Visitor Attractions Survey 2007
Summary sheets showing the top paid and free attractions by region are available to download from here.
Regions
Links to 2007 regional data
Visitor Attractions Survey 2006
Summary sheets showing the top paid and free attractions by region are available to download from here.
Regions
Links to 2006 Regional data
Attractions' Sector Structure and Visits in 2006
Visitor Attractions Survey 2005
Summary sheets showing the top paid and free attractions by region are available to download from here.
Regions
Links to 2005 Regional data
Attraction's Sector Structure and Visits in 2005
Visitor Attractions Trends England 2004
Visitor attraction trends in England for 2003-2004 by Government Office Region, attraction category, admission type, size, type of location, and by proportion of overseas and child visits (30% or less/over 30%).
Total visits figures for over 1,600 individual English visitor attractions for the years 2000, 2001, 2002, 2003 and 2004
Click here for the full report (pdf file - 1.72MB)
Attraction's Sector Structure and Visits in 2004
Series of tables showing the market shares of the different parts of the sector in terms of their share of supply and share of visits by Government Office Region, attraction category, admission type, size, type of location and average revenue per visit.
Data on employment, child visits and origin of visits
Click here for 2004 summary sheets
England Visitor Attraction Trends 2003
UK Visitor Attractions 2002
UK Visitor Attractions 2001
UK Visitor Attractions 2000
Details of the most recent reports for Northern Ireland, Scotland and Wales can be found on their trade websites:
Scotland - Scotexchange www.scotexchange.net
Wales - Wales Tourist Board www.wtbonline.gov.uk
Northern Ireland - Northern Ireland Tourist Board www.nitb.com
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