ndulging in great food and drink is the essence of the perfect English day in the eyes of the British, according to a survey conducted by Enjoy England.
The survey, timed to coincide with celebrating St George’s Day on Monday 23 April, discovered over 50 per cent of people consider their perfect English day revolves around food and drink, from a picnic in the park to a relaxing cup of tea. Entrants also had the opportunity to win a perfect English holiday, as the first 50 entrants won a 4-night break offered by Haven & British Holidays.
Lazy strolls in sun drenched countryside, or the feeling of sand between toes in brisk sea air comprised 30 percent of the votes. In third position, 20 percent thought their perfect English day should involve family and friends.
Fish and chips washed down with local ale reign supreme over throwing a frisbee with friends, according to our Anglophiles.
However you spend your free time, raise a toast to England and St George at 10.45pm on Monday 23 April 2007*. For more ideas and inspiration on St George’s Day, visit www.enjoyengland.com/stgeorge
London, 23 April 2007
Celebrate St George’s Day in London with a series of free events. Highlights include a celebration of English humour, with classic English comedy on film including Monty Python and the Holy Grail on a large screen in Trafalgar Square, Shakespeare’s Birthday Celebrations at the Globe Theatre plus outdoor screenings of historic silent Shakespeare films, a festival at Covent Garden and a parade at the Cenotaph.
www.london.gov.uk/mayor/culture/stgeorge.jsp, www.shakespeares-globe.org
Joint the nation and raise a toast to England and St George at 10.45pm on Monday 23 April. www.celebratestgeorgesday.com
For further press information on Enjoy England please contact:
Lindsey Porter / Tess Sullivan
VisitBritain Press Office
Tel: 020 8563 3378 / 3351
Email: Lindsey.porter@visitbritain.org / tess.Sullivan@visitbritain.org
For out of hours media enquiries contact Lindsey Porter on 07770 646592
Notes to editors:
The survey was conducted by Enjoy England to their email database and over 800 responses were received.
The first 50 entrants won a free 4-night break at a Haven Holiday resort in England.
VisitBritain is responsible for marketing Britain worldwide and for developing England’s visitor economy. Enjoy England builds the value of tourism in England by working in partnership to develop and promote the destination.
Since it was launched in 2003, Enjoy England has been responsible for £450m of incremental spend on short breaks in England. Its current portfolio of campaigns focus on food and drink, rock and pop locations, relaxing breaks, movie and children's literary locations.
VisitBritain produces a monthly electronic newsletter for UK media entitled AngloFILE. To register for, or to view previous editions go to www.enjoyengland.com/presscentre