England Press Centre

The Press Office helps fulfil VisitBritain’s international remit to build the value of tourism to Britain and, domestically, to build the value of tourism within England, generating additional revenue throughout the country and throughout the year.  It does this by managing the complex relationship between VisitBritain and the regional, national, international and trade media.

• Devising and implementing PR strategies to stimulate demand and revenue for tourism in England, agreeing a PR plan with England marketing for each project and campaign and ensuring the Quality Standards message runs through all our work.
• Running the PR and event management of the enjoyEngland Awards for Excellence to highlight the quality of English tourism.
• Increasing the advertising equivalence value for media coverage year-on-year and increasing broadcast coverage.